Welcome to Meaningful
Brands tm
Discover Havas’s proprietary studies and the latest edition of the Global Meaningful BrandsTM report
The Rise of
the Change Makers
Meaningful Brands™
2024 Global report
Unleash
America’s Full
Potential
Meaningful Brands™ 2024
Special report – US diversity
Welcome
to the
Me-conomy
Meaningful Brands™
2023 Global report
The Client
Agency
Barometer
Meaningful Brands™
2022 Special report
The Age of
Cynicism
Meaningful Brands™
2021 Global report
74%

of brands could disappear and people would not care

Most brands are just not measuring up. Yet, some brands have unlocked how to be meaningful – and are significantly outperforming the market on all measures
70%
of people feel the world is going in the wrong direction globally
YET…69% said they won’t let the tough times keep them down
56%
feel more in control of their lives today than a year ago
AND…59% are feeling optimistic about their future
50%
say they are personally affected by one or more crises
That’s a higher proportion compared to non-Hispanic whites, where only 3 in 10 express a similar sentiment
2 in 5
respondents believe ‘the only way to improve our agency relationships is to put the business up for pitch’
For many, it’s easier to start again than to fix it. It’s time to (re)build a more meaningful relationship between clients and their agency partners
Interested in our process or methodology?