Welcome to Meaningful
Brands tm
Discover Havas’s proprietary studies and the latest edition of the Global Meaningful BrandsTM report
Unleash
America’s Full
Potential
Meaningful Brands™ 2024
Special report – US diversity
Welcome
to the
Me-conomy
Meaningful Brands™
2023 Global report
The Client
Agency
Barometer
Meaningful Brands™
2022 Special report
The Age of
Cynicism
Meaningful Brands™
2021 Global report
2024 2023 2022 2021
Newest highlight
75%

of brands could disappear and people would not care

Most brands are just not measuring up. Yet, some brands have unlocked how to be meaningful – and are significantly outperforming the market on all measures
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2023 report
74%
now also believe brands should be improving their personal health and well-being
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AND…73% believe brands must act now in the good of the society and planet – communication is not enough
2023 report
70%
of people think the world is going in the wrong direction, at a global level
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The climate crisis is now acknowledged globally as the most important issue we face
2022 Report
2 in 5
respondents believe ‘the only way to improve our agency relationships is to put the business up for pitch’
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For many, it’s easier to start again than to fix it. It’s time to (re)build a more meaningful relationship between clients and their agency partners
2023 report
77%
of consumers expect brands to show support to people in times of crisis
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There are opportunities to forge meaningful connections across personal benefits; namely, to decrease life’s stressors
EXPLORE OUR REPORTS
2024
Latest
report
2024 SPECIAL REPORT
Unleash America’s Full Potential
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2023 GLOBAL REPORT
Welcome to the “Me-conomy”
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2022 SPECIAL REPORT
Client Agency Barometer
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2021 GLOBAL REPORT
The Age of Cynicism  
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Interested in our process or methodology?
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