Welcome to Meaningful
Brands tm
Discover Havas’s proprietary studies and the latest edition of the Global Meaningful BrandsTM report
The Rise of
the Change Makers
Meaningful Brands™
2024 Global report
Unleash
America’s Full
Potential
Meaningful Brands™ 2024
Special report – US diversity
Welcome
to the
Me-conomy
Meaningful Brands™
2023 Global report
The Client
Agency
Barometer
Meaningful Brands™
2022 Special report
The Age of
Cynicism
Meaningful Brands™
2021 Global report
2024 2023 2022 2021
Newest highlight
74%

of brands could disappear and people would not care

Most brands are just not measuring up. Yet, some brands have unlocked how to be meaningful – and are significantly outperforming the market on all measures
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2024 report
70%
of people feel the world is going in the wrong direction globally
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YET…69% said they won’t let the tough times keep them down
2024 report
56%
feel more in control of their lives today than a year ago
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AND…59% are feeling optimistic about their future
2024 US Diversity report
50%
say they are personally affected by one or more crises
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That’s a higher proportion compared to non-Hispanic whites, where only 3 in 10 express a similar sentiment
2022 Agency Barometer Report
2 in 5
respondents believe ‘the only way to improve our agency relationships is to put the business up for pitch’
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For many, it’s easier to start again than to fix it. It’s time to (re)build a more meaningful relationship between clients and their agency partners
EXPLORE OUR REPORTS
2024
Latest
report
2024 GLOBAL REPORT
Global Report – The Rise of the Change Makers
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2024 GLOBAL REPORT
Special Report – Decoding B2B’s Brand Boom
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2024 SPECIAL REPORT
Special Report – Unleash America’s Full Potential
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2023 GLOBAL REPORT
Global Report – Welcome to the “Me-conomy”
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2022 SPECIAL REPORT
Special Report – Client Agency Barometer
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Interested in our process or methodology?
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