New Havas Meaningful Brands™ Global report
Welcome to the “Me-conomy”
10 countries
91,000 respondents
1,300 brands
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Now in its 15th year, our unique, data-driven Meaningful Brands™ research has guided our strategic approach and process to deliver on our Havas mission to make a meaningful difference to the brands, businesses and people we work with.
For this new edition, Havas has partnered with leading pollster YouGov.
In the first phase of the research, we surveyed more than 91,000 people across 10 markets, generating 782,000+ data points across 1,300 global brands and 42 categories.