About
Meaningful
Brandstm
Meaningful
Brandstm
Discover Havas’s proprietary studies and the latest edition of the Global Meaningful Brands™ report
2023 GLOBAL REPORT SCOPE
- 161,000+ people
- 30 markets
- 782,000+ data points
- 2,200+ global brands
- 47 categories
HISTORY
How it all
started
Now in its 15th year, our unique, data-driven Meaningful Brands™ research has guided our strategic approach and process to deliver on our Havas mission to make a meaningful difference to the brands, businesses and people we work with
METHODOLOGY
Key pillars
The methodology examines a brand‘s impact and equity based on consumers’ perceptions and expectations across three key pillars:
The most Meaningful Brands™ are the ones performing well on all three metrics. In recent years, we’ve seen people increasingly focused on brands’ expanding societal and environmental roles, and a desire to build communities