2021 Global report
The 2021 Meaningful Brands™ report shows that 75% of brands could disappear overnight and most people wouldn’t care, or would easily find a replacement
The 2021 survey, also shows a growing lack of trust in brands – with 71% of people having little faith that they will deliver on their promises. What’s worse, only 34% of consumers think companies are transparent about their commitments and promises. Brand trust, as measured in the Meaningful Brands™ study, is at an all-time low.
Only 47% of brands are seen as trustworthy with trust metrics around the world in decline – only 39% of brands are trusted in North America, while only 24% are trusted in East Asia. Discover how brands can continue to build and foster meaningful relationships in the Age of Cynicism.